Official Selection HOLIDAYS Commercial Work: Craft: Colour Grading

CLIENT/BRANDAMERICAN RED CROSS

PRODUCTION COMPANYONE FREE PLAY

DIRECTOR(S)ANTHONY FRATTOLILLO

PRODUCER(S)DUSTIN HIGHBRIDGE + ESTHER LEE + JESSICA COCCARO + ELLEN LAVERY + KATHRYN TALLIS + DANA VILLARREAL+ KAT THAY

AGENCYBBDO NEW YORK

DOPJUSTIN GURNARI

INSTAGRAM TAG CREATIVE AGENCY: BBDO NEW YORK @BBDO PRODUCTION: ONE FREE PLAY DIRECTOR: ANTHONY FRATTOLILLO @ANTHONY_FRATTOLILLO PRODUCER: DUSTIN HIGHBRIDGE @DUSTYBRIDGE DIRECTOR OF PHOTOGRAPHY: JUSTIN GURNARI @JUSTINGURNARI MUSIC: SUPREME MUSIC @SUPREMEMUSICGLOBAL EDIT: ARCADE @ARCADE_EDIT AUDIO MIX: SOUND LOUNGE @SOUNDLOUNGENY COLOURIST: GEORGE NEAVE @GEORGENEAVECOLOUR COLOUR ASSISTS: LOIS CHAPMAN @COLOURBYLOIS PRODUCER: KAT TALLIS @KATHRYNTALLIS EXECUTIVE PRODUCER: KAT THAY @KAT_LOST_IN_TEXAS

SHORT SYNOPSIS THIS AMERICAN RED CROSS CAMPAIGN IS A HEARTFELT HOLIDAY FILM CREATED BY BBDO NEW YORK TO DRIVE DONATIONS FOR DISASTER RELIEF. IT FOLLOWS A FAMILY IN THE AFTERMATH OF A NATURAL DISASTER, HIGHLIGHTING THE QUIET HEROISM OF RED CROSS VOLUNTEERS. WITH A POWERFUL VISUAL TRANSITION FROM DESPAIR TO HOPE, THE FILM DELIVERS AN EMOTIONAL REMINDER OF THE IMPACT GENEROSITY CAN HAVE—ESPECIALLY AT CHRISTMAS.