Shortlist Answear SS2025 Commercial Work: Commercials and Branded Content - Short

CLIENT/BRANDANSWEAR

PRODUCTION COMPANYWARSAW PRODUCTION TEAM

DIRECTOR(S)DANNY SANGRA

PRODUCER(S)SŁAWEK RICHERT, MICHAŁ ZAMENCKI

AGENCYSAATCHI & SAATCHI POLAND

DOPSEAN CONATY

DIRECTOR OF PHOTOGRAPHY SEAN CONATY

PRODUCTION DESIGN SARAH-JANE MOULD

EDITOR ANTHONY LEE MARTIN

CREATIVE DIRECTOR QUENTIN CARENZO, MAGDALENA DROZDOWSKA, SONIA NOWACKA

COLOUR GRADING JACK MCGINITY / STUDIO RM

COSTUME DESIGN ŁUKASZ WITEK

MUSIC COMPOSER JOSE SAUDINOS

INSTAGRAM TAG @WARSAWPRODUCTION @RICHERT.WARSAWPROD @MR_MUDDLE @DANNYSANGRA @SEANPCONATY @STUDIO__RM

SOUND DESIGN EFEKTURA STUDIO

SHORT SYNOPSIS THE NEW EDITION OF THE “DRESS LIFE IN WHAT YOU VALUE” CAMPAIGN ENCOURAGES PEOPLE TO CELEBRATE SPECIAL MOMENTS AND RELATIONSHIPS THROUGH FASHION, ASKING INTRIGUING QUESTIONS: “CAN ADIDAS AND PATRIZIA PEPE FALL IN LOVE?” AND “CAN PINKO AND ALLSAINTS BE FRIENDS?” “CAN BOSS AND BIRKENSTOCK FIND A COMMON LANGUAGE?” ANSWEAR.COM ONCE AGAIN PROVES THAT IT IS NOT ONLY A SHOPPING PLATFORM, BUT ALSO A SOURCE OF INSPIRATION AND COURAGE TO EXPRESS ONESELF THROUGH STYLE, CONTINUING THE BRAND PHILOSOPHY LAUNCHED IN FALL 2024, ACCORDING TO WHICH FASHION IS A VEHICLE FOR EMOTIONS, MEMORIES, AND VALUES.

EXTRA CREDIT 1 STRATEGY: RADOSŁAW CHROBOT, AGNIESZKA KWAŚNIEWSKA

EXTRA CREDIT 2 DESIGN: ALEKSANDRA CYRNY, KAMIL BUGNO

EXTRA CREDIT 3 CLIENT SERVICE: GOSIA WAJDZIAK, ALEKSANDRA MIELEC

EXTRA CREDIT 4 AGENCY PRODUCER: MARTA GIEREJ

EXTRA CREDIT 5 PROJECT COORDINATION: PAULINA MAGA, SERVICE PRODUCTION: CARBON FILMS, SERVICE PRODUCER: MARTINA SCHIEDER