Official Selection BGMI- LIVE THE BATTLEGROUNDS Commercial Work: Craft: VFX/Animation

CLIENT/BRANDKRAFTON INDIA

PRODUCTION COMPANYBROWNCREW

DIRECTOR(S)VINOD RAVI

PRODUCER(S)WAZIM HYDER, ANAMAY PRAKASH

AGENCYNIL

DOPSURJITH S PI

INSTAGRAM TAG @BROWNCREWPRODUCTIONS @VINOD_RAVIE @ANAMAY_PRAKASH @WAZIMHR

SHORT SYNOPSIS "LIVE THE BATTLEGROUNDS" IS A METICULOUSLY CRAFTED CAMPAIGN THAT PUSHES THE BOUNDARIES OF IMMERSIVE STORYTELLING THROUGH FILM CRAFT AND VISUAL EFFECTS, DELIVERING A CINEMATIC EXPERIENCE THAT BRINGS THE GAME TO LIFE WITH PRECISION AND ARTISTRY. WHILE REKINDLING THE LOST EXCITEMENT OF BGMI PLAYERS, THE FILM BLENDS REALITY AND THE UNIVERSE OF BGMI THROUGH A GAMER’S POV.
OVER TIME, THE BGMI PLAYER BASE WAS AGING, AND THEIR ENTHUSIASM WAS WANING AS CASUAL AND COMPETITOR GAMES LURED THEM AWAY. BUT THIS FILM SERVED AS A WAKE-UP CALL, REMINDING PLAYERS OF THE ADRENALINE-PUMPING, HIGH-IMMERSION THRILLS THAT MADE BGMI SPECIAL FOR THEM.

WITH MAGICAL REALISM AT THE CORE OF THE FILM USING SEAMLESS CGI, LIVE-ACTION CINEMATOGRAPHY, AND PULSE-POUNDING SFX, WE CRAFTED A BRAND FILM THAT TOOK THE PLAYER INSIDE THE GAME OR BROUGHT THE GAME’S UNIVERSE INTO REALITY - WE DON’T KNOW. THE FILM USES TASTEFULLY CRAFTED CULTURAL NUANCES, SEAMLESS VFX AND RAW THRILL OF BGMI THROUGH THE PLAYER’S POV.