Official Selection Vello_360_Reflective Commercial Work: Craft: Use of Sound & Music

CLIENT/BRANDVELLO BIKE

PRODUCTION COMPANYAPEX FILM

DIRECTOR(S)ROLAND SCHAFEK

PRODUCER(S)JULIAN REINISCH

DOPROLAND SCHAFEK

INSTAGRAM TAG @ROLAND_SCHAFEK @APEXFILM @VELLOBIKE

SHORT SYNOPSIS A POETIC, MULTICULTURAL NARRATIVE ABOUT THE MAGIC OF LIGHT, TOLD THROUGH A VISUALLY STRIPPED-DOWN AD USING ONLY REFLECTIVE MATERIAL—WITHOUT 3D EFFECTS. AN ARTIFICIAL VOICE SHIFTS THROUGH NUMEROUS LANGUAGES, CREATING A UNIQUE AUDIOVISUAL EXPERIENCE.