Raw Selection Trickle Up “The Path Ahead” Commercial Work: Cultural Impact

CLIENT/BRANDTRICKLE UP

PRODUCTION COMPANYBODEGA

DIRECTOR(S)MARK LITTMAN

PRODUCER(S)MIN PARK

EDITOR DAVID GIOIELLA

COLOUR GRADING CHRIS HENGEVELD

INSTAGRAM TAG @BODEGASTUDIOS

SOUND DESIGN TED GANNON

SHORT SYNOPSIS 650 MILLION PEOPLE LIVE IN EXTREME POVERTY, AND THIS ANTHEM VIDEO NEEDED TO DO JUSTICE TO THEIR PLIGHT, WHILE ALSO HIGHLIGHTING THE SAVING GRACE OF TRICKLE UP. WE STROVE TO SHOW JUST HOW EFFECTIVE THEIR COACHING STRATEGIES WERE WORLDWIDE, AND THAT NO CHALLENGE WAS TOO DAUNTING TO OVERCOME. OUR STRATEGY WAS TO SET CONTEXT IN ORDER TO UNDERSCORE THE NEED TO HELP THESE WOMEN SO THAT THEY COULD SPEARHEAD THE EVOLUTION OF THEIR COMMUNITIES THROUGH COLLABORATION AND MUTUAL EMPOWERMENT. THEN, WE HONED IN ON TRICKLE UP'S MISSION TO NOT ONLY SUPPORT AND BUILD UP STRUGGLING COMMUNITIES, BUT TO PAVE A PATH FOR SUSTAINED SUCCESS IN EACH AND EVERY ONE.

EXTRA CREDIT 1 NL EXECUTIVE PRODUCER: JODY PETERS

EXTRA CREDIT 2 SUPEREXPLODER EXECUTIVE PRODUCER: MEREDITH NAZZARO

EXTRA CREDIT 3 SUPEREXPLODER SENIOR PRODUCER: DERIN WRIGHT

EXTRA CREDIT 4 ASSISTANT EDITOR: SANTIAGO FIGUEIRA

EXTRA CREDIT 5 ASSISTANT EDITOR: SPENCER KING