SHORT SYNOPSISCHOCOLATE NAIVE REPRESENTS MORE THAN JUST A FAMILY BUSINESS; ITS STORY IS DEEPLY ROOTED WITHIN THE LITHUANIAN WOODS, A WORLD OF ITS OWN. THE CONCEPT BEHIND THIS COMMERCIAL WAS TO EMBODY A SENSE OF PLACE. DIRECTOR'S APPROACH SOUGHT TO LET THE VIEWER EXPERIENCE THE DRAMATURGY THROUGH EMOTION RATHER THAN IMPOSE A NARRATIVE. THE CHARACTERS IN THE FILM ARE THE VERY PEOPLE WHO CRAFT THE CHOCOLATE. TO TRULY FEEL THEIR WORLD, ONE MUST OPEN UP TO THE EXPERIENCE, AS NO RATIONAL APPROACH CAN CAPTURE THE ENTIRETY OF WHAT DEFINES THIS PLACE.
