Shortlist Fresh Outta Country Commercial Work: Craft: Idea

CLIENT/BRANDKAUFLAND DEUTSCHLAND GMBH

PRODUCTION COMPANYTHE SWEETSPOT GMBH

DIRECTOR(S)TATJANA WENIG

PRODUCER(S)KELLIE HOOPER, FELIX ANTRETTER, DANIEL KOTTIRSCH

AGENCYLA RED

DOPDIARA SOW

INSTAGRAM TAG @THE_SWEETSPOT

SHORT SYNOPSIS KAUFLAND - FRESH OUTTA COUNTY! WHETHER IT'S FASHION, LIFESTYLE OR MUSIC - THE COUNTRY HYPE IS ON EVERYONE'S LIPS! WHERE THERE'S STILL A LOT OF COUNTRY - WELL, IN KAUFLAND'S BAKED GOODS. KAUFLAND MATCHES ITS BAKED GOODS WITH THE COUNTRY TREND. THE FILM PRODUCTION THE SWEETSPOT NOT ONLY TURNS THIS INTO AN ENTERTAINING AND SURPRISING FILM IN THE STYLE OF A MUSIC VIDEO, BUT ALSO CATAPULTS KAUFLAND INTO BECOMING A POP CULTURE PIONEER AMONG SUPERMARKETS.