SHORT SYNOPSISSALMA HAYEK STARS IN A BOLD NEW CAMPAIGN FOR PERNOD RICARD'S COFFEE LIQUEUR BRAND, KAHLÚA, TITLED "GASP." THE CAMPAIGN, INSPIRED BY LATIN AMERICAN TELENOVELAS, URGES VIEWERS TO REPLACE DULL DRINKS WITH EXCITING OPTIONS LIKE A KAHLÚA ESPRESSO MARTINI. IN ONE 15-SECOND SPOT, A FAMILY DINNER BECOMES THRILLING WITH THE ARRIVAL OF ESPRESSO MARTINIS AND KAHLÚA-DRIZZLED SUNDAES, CLIMAXING WITH HAYEK, IN A RED GOWN, DECLARING, "FRIDAY CALLED. IT’S BORED OF WINE."
