COMMERCIAL WORK
(Craft: Costume Styling)
KAHLÚA 'GASP' - KAHLÚA
Birth
Shortlist
Title of Piece:
|
KAHLÚA 'GASP' |
Client/Brand:
|
KAHLÚA |
Production Company:
|
Birth |
Director(s):
|
Rodrigo Valdes |
Producer(s):
|
Hugo Legrand Nathan |
Agency:
|
Wieden+Kennedy London |
DoP:
|
Arnau Valls Colomer |
Instagram Tag: |
@birth_productions @elrodrigovaldes @wk_ldn @hugonathan2hbirth |
Short Synopsis: |
Salma Hayek stars in a bold new campaign for Pernod Ricard's coffee liqueur brand, Kahlúa, titled "Gasp." The campaign, inspired by Latin American telenovelas, urges viewers to replace dull drinks with exciting options like a Kahlúa espresso martini. In one 15-second spot, a family dinner becomes thrilling with the arrival of espresso martinis and Kahlúa-drizzled sundaes, climaxing with Hayek, in a red gown, declaring, "Friday called. It’s bored of wine." |