COMMERCIAL WORK
(Craft: Direction)
KAHLÚA 'GASP' - KAHLÚA
Birth
Shortlist
|
Title of Piece:
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KAHLÚA 'GASP' |
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Client/Brand:
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KAHLÚA |
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Production Company:
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Birth |
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Director(s):
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Rodrigo Valdes |
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Producer(s):
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Hugo Legrand Nathan |
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Agency:
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Wieden+Kennedy London |
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DoP:
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Arnau Valls Colomer |
| Instagram Tag: |
@birth_productions @elrodrigovaldes @wk_ldn @hugonathan2hbirth |
| Short Synopsis: |
Salma Hayek stars in a bold new campaign for Pernod Ricard's coffee liqueur brand, Kahlúa, titled "Gasp." The campaign, inspired by Latin American telenovelas, urges viewers to replace dull drinks with exciting options like a Kahlúa espresso martini. In one 15-second spot, a family dinner becomes thrilling with the arrival of espresso martinis and Kahlúa-drizzled sundaes, climaxing with Hayek, in a red gown, declaring, "Friday called. It’s bored of wine." |
JPG
MP4
15s
