COMMERCIAL WORK

PUMA – JUST A JERSEY - PUMA x FC SHAKHTAR
Rafesthetic.tv

Shortlist

Title of Piece:	PUMA – JUST A JERSEY
Client/Brand:	PUMA x FC SHAKHTAR
Production Company:	Rafesthetic.tv
Director(s):	Pavel Buryak
Producer(s):	Pavel Buryak / Katerina Nefeld / Kostia Galyko
Agency:	Rafesthetic.tv
DoP:	Pavel Buryak
Instagram Tag:	@pableneu @rafesthetic.tv @puma
Short Synopsis:	This story is about the game, about desires, about emblems, about time in the stadium, about victories and defeats, about life, about sports, about cheering, about love, about birth, about a favorite shirt, about a favorite club of life. We wanted to create a manifesto that would work on absolutely all levels, recall important moments in history, show real emotions, and lead the viewer through generations. Our task was to create a campaign that would be an inspiration for others, make the meanings even deeper, more emotional and emphasize the tone of voice of Puma and Shakhtar FC of the new era.