COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
MOV
1m:00s
As You Dream It - Zalando
Solab
Shortlist
| Title of Piece: | As You Dream It |
|---|---|
| Client/Brand: | Zalando |
| Production Company: | Solab |
| Director(s): | Pantera |
| Agency: | Convoy |
| Instagram Tag: | @tracksandfields #asyoudreamit #zalando |
| Short Synopsis: | “As you dream it”, directed by Pantera and produced by Solab, features an assortment of regular people being transformed into ballerinas, spacemen and mermaids, all linked in the creativity found in self-expression. With intimate angles, muted, dark colours, exciting transitions, charming VFX and an overall sense of freedom, this spot is a lovely testament to autumnal reinvention that never loses sense of the inner child in everyone. When it comes to picking the right music to aid this sentiment along, sometimes the classics work best. To capture a special feeling of fantasy and whimsy, as well as providing an instant sense of familiarity, we produced a special re-recording of the 1931 song “Dream A Little Dream Of Me” — best popularised by the American group The Mamas & the Papas — with up-and-coming French singer November Ultra. Her re-interpretation brings out the magic of the original while adding a contemporary sheen. We hope that it will help inspire you to transform your wardrobe and embrace the full potential of the coming months! |
