COMMERCIAL WORK

ANDALUSIAN CRUSH - ANDALUSIAN TOURIST
ROMA PRODUCTION HOUSE

Shortlist

Title of Piece:	ANDALUSIAN CRUSH
Client/Brand:	ANDALUSIAN TOURIST
Production Company:	ROMA PRODUCTION HOUSE
Director(s):	MANU MAZZARO
Producer(s):	JUAN BASCÓN
Agency:	OGILVY SPAIN
DoP:	PABLO CLEMENTE
Instagram Tag:	@habemusroma @ogilvyes @viveandalucia
Short Synopsis:	When we saw the mock-up, we already knew that it was a difficult film to improve and almost impossible to make, but the concept and the idea of making a tourism campaign without showing beaches, ham and golf was impressive and risky. We set out to make our own Andalusian Crush and the best way to do it was to have a foreign director who could make his own "Crush". We spent more than a month working on the development of each scene until we found the key. We kept the original text and explored a new world so that each phrase had its meaning and magic: The Music is one of the best known steps of the holy week of Cadiz. The heads of the opening animation are Tartessian and Phoenician references. The girl at the beginning who is pregnant, representing the mother of Andalusia. Casa Pilatos, was chosen as the cultural and economic splendor of Andalus in Andalusia. Getting to mix things like sheltered with Andalusian costumes, integrating New York and Berlin with a tribute to "The sky over Berlin" and paying homage to great Andalusians, such as: Lorca, Paco de Lucia, Picasso and Lola. The whole thing was created by Peter Diklange, actor of Game of Thrones, who had his own Andalusian Crush when he came to film the series. It was shot during 7 days with more than 70 technicians moving around the different provinces of Andalusia. We shot in monuments that receive more visitors in Andalusia, such as the Alcazar (more than 5,000 daily visits) and the logistics of setting up a shoot and finding places like the Casa Pilatos and closing it to the public for filming. We had a second totally independent unit shooting backgrounds, nature, textures, breaking ceramics, reflections, lights, etc... We shot everything with 16mm and digital, as well as black and white and color scenes. We managed the rights of Picasso, Lola, Paco de Lucia, Lorca, Picasso's works and foreign artists such as Brando Lee as a final climax to a shooting in New York to film Peter Diklange and to record the voice-over of the spot.