COMMERCIAL WORK
(Craft: Editing)
Weightless - Merrell
Livetribe
Shortlist
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Title of Piece:
|
Weightless |
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Client/Brand:
|
Merrell |
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Production Company:
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Livetribe |
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Director(s):
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Lavender & Ravenscroft |
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Producer(s):
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Andrew Denyer |
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Agency:
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The Agency |
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DoP:
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Jared Fadel |
| Editor: |
Matt Osborne |
| Creative Director: |
VP, Kelly Warkentien |
| Visual Effects: |
Impossible Objects |
| Colour Grading: |
Company 3 / Tyler Roth |
| Music Composer: |
Jeremy Wallace Maclean |
| Instagram Tag: |
@livetribe.tv @garyravenscroft @kaialavender @merrell |
| Sound Design: |
Jeremy Wallace Maclean & Zelig Sound |
| Short Synopsis: |
The Brief was to show the new MTL Skyfire 2 is the lightest and fastest elite trail running shoe Merrell has ever made. They wanted to show the elite features of the shoe in detail and also see the shoe in action. This is a shoe for elite athletes to blaze up mountain trails and they wanted to see some extreme locations and angles all combined in the edit with a killer soundtrack and sound design that takes the viewer on a thrilling ride that leaves them thinking, Now it’s their turn!
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| Extra Credit 1: |
CMO - Janice Tennant |
| Extra Credit 2: |
VP, Brand Marketing - Lindsey Lindemulder |
| Extra Credit 3: |
Associate Creative Director - Burke Di Piazza |
| Extra Credit 4: |
Senior Art Director - Tucker Friend |
| Extra Credit 5: |
Brand Marketing Manager - Ben Stark |
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