COMMERCIAL WORK
Commercials and Branded Content - Long (2024)
COMMERCIAL WORK (Commercials and Branded Content - Long)
JPG
YOUTUBE
1m:30s
The First Speech - Reporters Without Borders
Stink Films
Shortlist
| Title of Piece: | The First Speech |
|---|---|
| Client/Brand: | Reporters Without Borders |
| Production Company: | Stink Films |
| Director(s): | Giordano Maestrelli |
| Producer(s): | Melody Micmacher |
| Agency: | INNOCEAN Berlin | Head of Production: Fabian Barz |
| DoP: | Konrad Losch |
| Production Design: | Martino Piccinini |
| Editor: | Simon Klinkertz |
| Creative Director: | Maso Correa Heck (Head of Art @ INNOCEAN) |
| Copywriter: | Juan Andrés Kebork |
| Colour Grading: | Joseph Bicknell @ Company 3 |
| Costume Design: | Isadora Bertolucci |
| Instagram Tag: | @giordano__________ @stinkfilms @stinkberlin @rsfinternational @reporterohnegrenzen @innocean_berlin |
| Sound Design: | Studio Funk Berlin |
| Short Synopsis: | In today's world, dictators often exploit democracy to seize control, using populism and persuasive language to win over the public. With extremist groups gaining influence in politics, democracy is facing its toughest challenge yet in 2024. To safeguard democracy and human rights, the free press stands as our strongest ally. Reporters Without Borders Germany wanted to mark their 30th anniversary with a campaign that celebrates their dedication to holding accountable those who oppose democracy and the free press. In a year when democracy faces its toughest challenge in history, with over half of the world’s population heading to the polls, we joined forces to send a warning: “Trust the free press. Not pretty words.” The campaign includes three films, prints and posters that take viewers back to the time and space where modern autocrats delivered their inaugural speeches as presidents. Each film paints an accurate and vivid portrait of the nation and its citizens as they listen to their newly elected leader's first words. Through intentional photography and powerful music, the audience is taken on an emotional journey, starting with hopeful chords that gradually darken, mirroring the stark contrast between the pretty words of autocrats and the harsh reality they impose. The sort of emotional journey only the art of film can deliver. The films kicked off in Germany with a launch in cinemas and across online platforms. Its impact quickly crossed borders, drawing the attention of several other Reporters Without Borders offices, such as in Sweden, which streamed the films on their online channels and local movie theatres. In more repressive environments, like Russia, the state blocked web access to RSF’s website just a few days after the launch of the campaign. |
| Extra Credit 1: | Executive Producer - Moritz Merkel, Florian Hülbig |
| Extra Credit 2: | Managing Director (Stink Berlin) - Justin Stiebel |
| Extra Credit 3: | Associate Design Director: Will Cega |
| Extra Credit 4: | Chief Creative Officer: Gabriel Mattar, Executive Creative Director: Riccardo Wolff, Art Director: Leon Clay |
| Extra Credit 5: | Motion Designers: Carlos Suárez, Alexander Aleksidze |
