COMMERCIAL WORK

Kärcher "Beautiful Insanity" - Kärcher
Zauberberg Productions GmbH

Shortlist

Title of Piece:	Kärcher "Beautiful Insanity"
Client/Brand:	Kärcher
Production Company:	Zauberberg Productions GmbH
Director(s):	King She
Producer(s):	Juliane Ellrich, Andrea Roman-Perse, Frank Siegl, Juliane Geusendam
Agency:	antoni Berlin GmbH
DoP:	Konstantin Mazov
Director of Photography:	Konstantin Mazov
Editor:	Robert Lopuski, Matthias Graatz
Instagram Tag:	@zauberbergproductions @kingshe.co @konstantin_mazov @jllrch @andrearomanperse @donsiegl
Sound Design:	Robert Lopuski & Supreme Music GmbH
Short Synopsis:	The Scene opens with a man, overwhelmed and exhausted from cleaning, about to give up. Miraculously, his mop flies back into his hand, reminiscent of Thor's hammer, reigniting his energy. As a motivating beat drops, his cleaning motions transform into an almost professional dance routine. Soon, his girlfriend joins the frenzied choreography with a vacuum cleaner, and together they perform increasingly energetic and wild dance moves. The climax hits when a vacuum bag bursts, momentarily enveloping them in a dramatic dust cloud. As the music fades, the two protagonists emerge from the cloud, exhausted but hopeful. The tagline "Don't let cleaning make you crazy" appears. In the closing scene, they relax on a sofa, watching a Kärcher robotic vacuum leave a sparkling trail on the floor, providing a satisfying end to the energetic escapade, with music playing a pivotal role in driving the narrative.