Shortlist Weightless Commercial Work: Craft: Use of Sound & Music

CLIENT/BRANDMERRELL

PRODUCTION COMPANYLIVETRIBE

DIRECTOR(S)LAVENDER & RAVENSCROFT

PRODUCER(S)ANDREW DENYER

AGENCYTHE AGENCY

DOPJARED FADEL

EDITOR MATT OSBORNE

CREATIVE DIRECTOR VP, KELLY WARKENTIEN

VISUAL EFFECTS IMPOSSIBLE OBJECTS

COLOUR GRADING COMPANY 3 / TYLER ROTH

MUSIC COMPOSER JEREMY WALLACE MACLEAN

INSTAGRAM TAG @LIVETRIBE.TV @GARYRAVENSCROFT @KAIALAVENDER @MERRELL

SOUND DESIGN JEREMY WALLACE MACLEAN & ZELIG SOUND

SHORT SYNOPSIS THE BRIEF WAS TO SHOW THE NEW MTL SKYFIRE 2 IS THE LIGHTEST AND FASTEST ELITE TRAIL RUNNING SHOE MERRELL HAS EVER MADE. THEY WANTED TO SHOW THE ELITE FEATURES OF THE SHOE IN DETAIL AND ALSO SEE THE SHOE IN ACTION. THIS IS A SHOE FOR ELITE ATHLETES TO BLAZE UP MOUNTAIN TRAILS AND THEY WANTED TO SEE SOME EXTREME LOCATIONS AND ANGLES ALL COMBINED IN THE EDIT WITH A KILLER SOUNDTRACK AND SOUND DESIGN THAT TAKES THE VIEWER ON A THRILLING RIDE THAT LEAVES THEM THINKING, NOW IT’S THEIR TURN!

EXTRA CREDIT 1 CMO - JANICE TENNANT

EXTRA CREDIT 2 VP, BRAND MARKETING - LINDSEY LINDEMULDER

EXTRA CREDIT 3 ASSOCIATE CREATIVE DIRECTOR - BURKE DI PIAZZA / CONTENT CREATIVE - DERRICK TROTMAN

EXTRA CREDIT 4 SENIOR ART DIRECTOR - TUCKER FRIEND

EXTRA CREDIT 5 BRAND MARKETING MANAGER - BEN STARK