SHORT SYNOPSIS“BECOMING EXTINCT. WE’RE DOING IT RIGHT” - THE TAGLINE OF THE "WE ARE THE PANDA" FILM - HIGHLIGHTS THE OMINOUS MESSAGE OF THIS TIMELY CAMPAIGN. THE IRONY AT THE CORE OF THE FILM IS CLEAR, BUT IT’S THE FAILURE TO SEE THIS SAME IRONY IN REAL LIFE THAT IS BEING EXPOSED HERE. WITH THIS CAMPAIGN, WWF AS AN ORGANIZATION DEDICATED TO PROTECTING THE WILDLIFE, PUTS FORWARD THE NOTION OF HUMANS AS “ENDANGERED SPECIES” ON THE PATH TO EXTINCTION, BROUGHT IMMINENTLY CLOSER BY THEIR OWN ACTIONS. MARILYN MANSON’S “BEAUTIFUL PEOPLE” ACCOMPANIES THIS GRUESOME EXPOSÉ - A SOUNDTRACK AS HAUNTING AS THE CAMPAIGN’S MESSAGE ITSELF. THE UNLIKELY PAIRING OF WWF & MARILYN MANSON IS A BOLD CHOICE, NOTHING IF NOT THOUGHT-PROVOKING IN THE CURRENT CULTURAL CONTEXT, EMPHASIZING THE IGNORANCE PORTRAYED IN THE FILM AGAINST THE BACKDROP OF THE SONG’S COMMENTARY ON THE SOCIETY’S DESTRUCTIVE RELATIONSHIP TO POWER.
EXTRA CREDIT 1MUSIC SUPERVISION: SIZZER (RICHARD AARDENBURG, SANDER VAN MAARSCHALKERWEERD, MICHIEL MARSMANN)
EXTRA CREDIT 2CHIEF CREATIVE OFFICER: DAVIDE BOSCACCI
EXTRA CREDIT 3CHIEF STRATEGY OFFICER: ANTONIO OGNISSANTI
EXTRA CREDIT 4CLIENT ACCOUNT MANAGEMENT MANAGER: ANNALISA VACCA
