COMMERCIAL WORK (Craft: Direction)

Burna Boys - RadicalMedia - G-Star JPG
Burna Boys - RadicalMedia - G-Star JPEG
Burna Boys - RadicalMedia - G-Star MP4 1m:12s

Burna Boys - G-Star
RadicalMedia

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Burna Boys - G-Star - RadicalMedia

Shortlist

Title of Piece: Burna Boys
Client/Brand: G-Star
Production Company: RadicalMedia
Director(s): Dave Meyers
Producer(s): Ersan Beskardes
DoP: Scott Cunningham
Instagram Tag: @burnaboygram x @gstarraw “On Form” Directed by: @davemeyers Production: @radicalmedia_london Exec Producer: @bentailor DOP: @scottcunninghamdp Producer: @ersanbeskardes Production Manager: @jackfiltness Production design: @sarah.asmail Wardrobe Stylist: @veritymaylane Gaffer: Kev Roberts Choreographer: Jay Revell Location Manager: Jamie Jamieson Editor: @laurazvrk Post: @no8ldn VFX lead - Jim Allen Colourist - @alexgregorycolour Sound engineer - Sam Robson Post producer - Will Howland
Short Synopsis: G-STAR SS 2024 global brand campaign, starring Grammy award-winning universal music talent Burna Boy, the king of Afro-Fusion. The video is shot in London and directed by the multi award-winning director Dave Meyers debuting Burna Boy's song 'On Form'.

The black-and-white aesthetic pays homage to G-STAR’s creative heritage, yet with a contemporary twist, and shows Burna Boy’s dance crew performing his singular ‘stomp’, spreading his infectious rhythm through the city.
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