COMMERCIAL WORK
New Generation Award (2024)
COMMERCIAL WORK (New Generation Award)
JPEG
VIMEO
10m:03s
The air belongs to those who dream - NBA
Primo
Shortlist
| Title of Piece: | The air belongs to those who dream |
|---|---|
| Client/Brand: | NBA |
| Production Company: | Primo |
| Director(s): | Amaury Barrera |
| Producer(s): | Jaime Vidal & Omar Uscanga |
| Agency: | Liselot |
| DoP: | Farhad Ghaderi |
| Director of Photography: | Farhad Ghaderi |
| Production Design: | Nicole Sagues |
| Editor: | Diego Marin |
| Script: | Amaury Barrera |
| Colour Grading: | Sam Gilling |
| Music Composer: | Andrés Levin |
| Instagram Tag: | @amaury.barrera @primocontent |
| Sound Design: | Lolo Magaña |
| Short Synopsis: | Alejandro, a 25 year old Mexican immigrant, returns to his hometown after living in the United States for several years. He is then confronted with the death of his father, his aging mother and his grown sister, who now has children. After spending a few days with them and trying to feel at home, he gets a feeling of desolation and not belonging. Alejandro finds a way to process his grief in the town's basketball team, a physical and human challenge; the redemption of his deepest emotions. |
| Extra Credit 1: | EPs: Jaime Vidal, Omar Uscanga |
| Extra Credit 2: | Producers: Alexa Pereda, Paula Rojas & Anaval Fernandez |
