MUSIC VIDEOS

Meu Karma - Jovem MK
Czar SP & Kondzilla

Shortlist

Title of Piece:	Meu Karma
Client/Brand:	Jovem MK
Production Company:	Czar SP & Kondzilla
Director(s):	Paladino & Kaique Alves
Producer(s):	Konrad Dantas, Alana Leguth, Rodrigo Castello, Mariê Nunes, Eduardo Saraiva, Renata Muranetto, Alex Missaka, Tiago Freire, Don Cesão
Agency:	Africa Creative
DoP:	Lucas Oliveira
Director of Photography:	Lucas Oliveira
Production Design:	Karla Salvoni and Morgana Addor
Editor:	Henrique José
Script:	Paladino, Kaique Alves, Adriano Sato, YIlo Pedra, Hélio Maffia, Leandro "Bolacha" Beraldo and Angerson Vieira
Visual Effects:	Post It VFX
Colour Grading:	João Moreira (Psycho N' Look)
Music Composer:	Satelite Audio
Instagram Tag:	@directedbypaladino @czar_sp
Sound Design:	Satelite Audio
Short Synopsis:	When you think of a child's first gift, what comes to your mind? One of the earliest memories from Jovem MK was the burden of watching her dad being arrested. Growing up in a dangerous neighborhood without her father brought a tough decision: Do I become a thug like him? The very first gift she ever received was not a doll or a ball. It was a gun, a stark reality shared by many other kids in Brazil. Between tears and diamonds, "My Karma" by Jovem MK reflects the consequences of youth involvement in crime.