Shortlist Eternally Reborn Commercial Work: Craft: Production Design

CLIENT/BRANDBVLGARI

PRODUCTION COMPANYPHANTASM.TV

DIRECTOR(S)NATHALIE CANGUILHEM

PRODUCER(S)VALENTINE GOMES FERENCZI, LIEN MOULIN, SARA LEE

AGENCYPUBLICIS LA MAISON

DOPKHALID MOHTASEB

DIRECTOR OF PHOTOGRAPHY KHALID MOHTASEB

PRODUCTION DESIGN FREYJA BARDELL

EDITOR MARC GURUNG

CREATIVE DIRECTOR ZELDA BENSOUSSAN

VISUAL EFFECTS ANTHONY LESTREMAU

INSTAGRAM TAG PRODUCTION DESIGN @FREYJABARDELL DIRECTED BY @NCANGUILHEM PRODUCTION @PHANTASM.TV DOP @KHALIDMOHTASEB EXECUTIVE PRODUCERS: @VALENTINEGOMESFERENCZI SET DESIGNER: @TILLDUCA PRODUCER @SARALEE AGENCY: @PUBLICISLAMAISON

SHORT SYNOPSIS BULGARI AND ITS PIECES, ACTIVATED BY LIGHT, BECOME CATALYSTS OF PERSONAL REINVENTION.
IN THE FOLLOWING FILM, THE LIGHT OF DAWN UNLEASHES THE PRIMORDIAL ENERGY OF ZENDAYA, LIU YIFEY AND ANNE’S BULGARI JEWELLERY. WHEN THE FIRST LIGHT OF DAWN HITS OUR HEROINES’ JEWELS, IT TRIGGERS THEIR JOURNEY TOWARDS A NEW REBIRTH.
AS THEY MOVE THROUGH ROME, REFRACTED BEAMS OF LIGHT FROM THEIR JEWELS REFLECTS A NEW LIGHT ONTO THE CITY, BRINGING IT TO LIFE LIKE NEVER BEFORE. PROJECTED LIGHT AND PULSATING PATTERNS SHAPE AND TRANSFORM ROMAN BUILDINGS, STATUES AND ARCHITECTURE.
AS THE LIGHT SPREADS AROUND THE CITY,
IT GUIDES OTHER POWERFUL WOMEN TO STEP OUT OF THE SHADOWS AND ELEVATE THEMSELVES METAPHORICALLY.
AT THE END, ZENDAYA, ANNE AND LIU YIFEY REACH THEIR OWN PEAK, OVERLOOKING THE ETERNAL CITY IN A CLIMACTIC MOMENT SYMBOLISING REBIRTH.
WHEN THE SUN HAS FINALLY RISEN, A COLOSSAL FLOCK OF BIRDS ARISES FROM BELOW, SURROUNDING OUR BVLGARI WOMEN WITH BURSTING LIFE AND MOVEMENT. ONCE THE FLOCK REACHES THE SKY, EACH BIRD IS TRANSFORMED INTO A SPARKLE OF LIGHT IN THE SKY OF DAWN ABOVE ROME.

EXTRA CREDIT 1 SET DESIGN AND ART DIRECTION: TILL DELUCA

EXTRA CREDIT 2 ART DIRECTION: RAYMUNDO ENRIQUEZ

EXTRA CREDIT 3 SET DESIGN: BRIAN HOWE

EXTRA CREDIT 4 STEADY CAM

EXTRA CREDIT 5 RENARD CHEREN