COMMERCIAL WORK
Craft: Idea (2024)
COMMERCIAL WORK (Craft: Idea)
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JPG
MP4
1m:39s
Welcome back to earth - Runnning - Salomon
HENRY
Shortlist
Title of Piece: | Welcome back to earth - Runnning |
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Client/Brand: | Salomon |
Production Company: | HENRY |
Director(s): | Martin de Thurah |
Producer(s): | Jean Ozannat & Gaelle Delaporte |
Agency: | DDB |
DoP: | Kasper Tuxen |
Production Design: | David Bersanetti |
Creative Director: | Alexander Kaltchev |
Copywriter: | Benoit Oulhen |
Visual Effects: | The Mill |
Costume Design: | Joy Sinanian |
Instagram Tag: | @martindethurah @henry.tv |
Short Synopsis: | It’s a story about mankind and nature, and returning to something essential that we have lost. A metaphor in which a woman ‘returns to Earth’, seeing a familiar place as if she were discovering it for the first time. This is the promise of life outdoors. A life where we explore the natural world rather than hiding from it. It speaks to us on both a personal level (so many of us live in cities, and have so little contact with nature), and also on a societal level. As a species, we have taken ourselves further and further from nature, and along the way drifted away from our own essence. A part of us always longs to return to that. And yet perhaps we don’t know how. |
Extra Credit 1: | Artistic Director: Yacine Ouadah Tsabet |