Welcome back to earth

COMMERCIAL WORK (Craft: Direction)

JPG

MP4 1m:39s

Title of Piece:	Welcome back to earth - Runnning
Client/Brand:	Salomon
Production Company:	HENRY
Director(s):	Martin de Thurah
Producer(s):	Jean Ozannat & Gaelle Delaporte
Agency:	DDB
DoP:	Kasper Tuxen
Production Design:	David Bersanetti
Creative Director:	Alexander Kaltchev
Copywriter:	Benoit Oulhen
Visual Effects:	The Mill
Costume Design:	Joy Sinanian
Instagram Tag:	@martindethurah @henry.tv
Short Synopsis:	It’s a story about mankind and nature, and returning to something essential that we have lost. A metaphor in which a woman ‘returns to Earth’, seeing a familiar place as if she were discovering it for the first time. This is the promise of life outdoors. A life where we explore the natural world rather than hiding from it. It speaks to us on both a personal level (so many of us live in cities, and have so little contact with nature), and also on a societal level. As a species, we have taken ourselves further and further from nature, and along the way drifted away from our own essence. A part of us always longs to return to that. And yet perhaps we don’t know how.
Extra Credit 1:	Artistic Director: Yacine Ouadah Tsabet