COMMERCIAL WORK
Craft: Direction (2024)
COMMERCIAL WORK (Craft: Direction)
JPG
MP4
50s
Nike Lunar - Nike / Solebox
Spingun Media GmbH
Shortlist
Title of Piece: | Nike Lunar |
---|---|
Client/Brand: | Nike / Solebox |
Production Company: | Spingun Media GmbH |
Director(s): | Anna Van der Velde |
Producer(s): | Torge Hill / Danila Teterin |
Agency: | BAM Communication GmbH |
DoP: | Charly Dennis Bergande |
Instagram Tag: | @spingunmedia @bam_wrks @annavandervelde_ |
Short Synopsis: | To reset in chaos culture is to unwind and find your way back to nature. The moon is nature’s compass. The brightest and largest object in our night sky, the Moon, makes Earth a more livable planet by moderating our home planet’s wobble on its axis, leading to a relatively stable climate. It also causes tides, creating a rhythm that has guided humans for thousands of years. For this concept, the director Anna van der Velde invites the viewer to get mesmerized by the hypnotic power of the moon. Defying gravity by turning inward and floating in a space where time seems to stand still. |