Official Selection Evita Commercial Work: Cultural Impact

CLIENT/BRANDEVITA

PRODUCTION COMPANYPLAYGROUND

DIRECTOR(S)TIAGO RIBEIRO

PRODUCER(S)JOÃO ABREU

AGENCYPLAYGROUND

DOPDUARTE DOMINGOS

INSTAGRAM TAG @TIAGO_RIBEIRO_ @THEPLAYGROUNDPT @EVITACANCRO @DUARTEDOMINGOS

SHORT SYNOPSIS IN THE LEAD-UP TO A BOXING MATCH, TENSION FILLS THE AIR AS THE COACHING STAFF PREPARES THE BOXER IN THE LOCKER ROOM. THE TEAM HEADS TOWARDS THE ARENA, WHERE THE ANTICIPATION IS PALPABLE AMIDST THE DIMLY LIT SPACE AND THE ROARING APPLAUSE OF THE CROWD. AS THE BOXER READIES HIMSELF IN THE RING, A SENSE OF DETERMINATION EMANATES. HOWEVER, AN UNEXPECTED TWIST OCCURS AS THE CAMERA REVEALS THE ABSENCE OF THE OPPONENT AND THEIR TEAM.