COMMERCIAL WORK
Craft: Use of Sound & Music (2024)
COMMERCIAL WORK (Craft: Use of Sound & Music)
JPG
JPG
MP4
1m:30s
Push it to the limit - Renault
Soldats
Shortlist
| Title of Piece: | Push it to the limit |
|---|---|
| Client/Brand: | Renault |
| Production Company: | Soldats |
| Director(s): | Rodrigo Saavedra |
| Producer(s): | Perrine Schwartz & Pierre Cazenave-Kaufman |
| Agency: | Publicis Conseil |
| DoP: | Benjamin Todd |
| Director of Photography: | Benjamin Todd |
| Production Design: | Jose Tirado Muñoz |
| Editor: | Manuel Coutant |
| Creative Director: | Marcelo Vergara |
| Copywriter: | Antoine Querolle |
| Visual Effects: | Digital District |
| Colour Grading: | Julien Alary |
| Costume Design: | Nuria Dura Soler |
| Music Composer: | Start-Rec |
| Instagram Tag: | @rodsaavedra @ soldats.paris @reupie_ @perrineblabla @toddy911 @antoineqrll @clementpalouzier @marcoventurelli77 @vergara310 @cohen.nelly @julienalary_color @malletdidier @renault_france |
| Short Synopsis: | Publicis Conseil has conceived its new campaign: "Push it to the limit." These limits are the messages advertisers and brands pushed to entice consumers to buy their cars. This new campaign features a parody of automobile advertisements from the 70s/80s/90s, when cars were considered weapons of seduction, power, and ultimate coolness. All this, not without a mischievous nod to Renault's advertisements of the time, as iconic models and scenes are presented. The transition to the present is made through a zoom-out that reveals a sculpture made of old television screens. The new Renault Captur passes by and continues its journey to signify the past is behind it. For this campaign with a strong artistic direction, Publicis Conseil called Soldats and its director Rodrigo Saavedra, known for his craft, attention to detail, and always innovative direction. He perfectly captured the advertising codes of three decades, through decor, styling, look, camera movement, or acting. Proud to have been awarded numerous awards for their previous Renault campaign "The Store" (Clio, OneShow, Eurobest, Ciclope, Cresta, Epica), Soldats and Rodrigo hope to make an impact with this new spot. |
| Extra Credit 1: | Art Director : Clément Palouzier |
| Extra Credit 2: | Line Producer : Julien Berlan |
| Extra Credit 3: | 1st Assistant Director : Didier Mallet |
| Extra Credit 4: | Post-Producers : Ulyssia Marchais & Gregoire Giral |
| Extra Credit 5: | President in charge of creation: Marco Venturelli |
