COMMERCIAL WORK
(Craft: Production Design)
Orange x Apple - Orange
Big Poductions
Official Selection
Title of Piece:
|
Orange x Apple |
Client/Brand:
|
Orange |
Production Company:
|
Big Poductions |
Director(s):
|
Réalité |
Producer(s):
|
Raphael Carassin |
Agency:
|
Publicis Conseil |
DoP:
|
Pepe Gay de Liébana |
Instagram Tag: |
@bigprodparis @welcometorealite |
Short Synopsis: |
Designed by Publicis Conseil, the film directed by Réalité (Big Productions) immerses us in the usual hustle and bustle of a city center, where life goes on as usual without anyone paying attention to a multitude of gigantic objects moving through the streets. A giant cap walking through the square, a young person sliding with oversized roller skates, a donut the size of a bus shelter, or even a giant pacifier fallen on the ground. All of these objects are seen in grandeur by a young girl in an Orange store who enjoys zooming in on them with the iPhone 15 Pro Max's x5 telephoto lens and enlarges them in real life. With Orange Trade-In, which offers a great price on purchases, she'll be able to see "life in grandeur." A cinematic comedy with a unique visual narrative supported by dynamic direction that reflects the directors' signature style. |