Official Selection Orange x Apple Commercial Work: Craft: Production Design

CLIENT/BRANDORANGE

PRODUCTION COMPANYBIG PODUCTIONS

DIRECTOR(S)RÉALITÉ

PRODUCER(S)RAPHAEL CARASSIN

AGENCYPUBLICIS CONSEIL

DOPPEPE GAY DE LIÉBANA

INSTAGRAM TAG @BIGPRODPARIS @WELCOMETOREALITE

SHORT SYNOPSIS DESIGNED BY PUBLICIS CONSEIL, THE FILM DIRECTED BY RÉALITÉ (BIG PRODUCTIONS) IMMERSES US IN THE USUAL HUSTLE AND BUSTLE OF A CITY CENTER, WHERE LIFE GOES ON AS USUAL WITHOUT ANYONE PAYING ATTENTION TO A MULTITUDE OF GIGANTIC OBJECTS MOVING THROUGH THE STREETS. A GIANT CAP WALKING THROUGH THE SQUARE, A YOUNG PERSON SLIDING WITH OVERSIZED ROLLER SKATES, A DONUT THE SIZE OF A BUS SHELTER, OR EVEN A GIANT PACIFIER FALLEN ON THE GROUND. ALL OF THESE OBJECTS ARE SEEN IN GRANDEUR BY A YOUNG GIRL IN AN ORANGE STORE WHO ENJOYS ZOOMING IN ON THEM WITH THE IPHONE 15 PRO MAX'S X5 TELEPHOTO LENS AND ENLARGES THEM IN REAL LIFE. WITH ORANGE TRADE-IN, WHICH OFFERS A GREAT PRICE ON PURCHASES, SHE'LL BE ABLE TO SEE "LIFE IN GRANDEUR." A CINEMATIC COMEDY WITH A UNIQUE VISUAL NARRATIVE SUPPORTED BY DYNAMIC DIRECTION THAT REFLECTS THE DIRECTORS' SIGNATURE STYLE.