Official Selection Atomic x Lucas Braathen | Kintsugi DC Commercial Work: Craft: Direction

CLIENT/BRANDATOMIC AUSTRIA GMBH

PRODUCTION COMPANYFADED FILMPRODUKTION E.U.

DIRECTOR(S)THOMAS DUNZENDORFER

PRODUCER(S)THOMAS DUNZENDORFER, RAPHAELA OSSBERGER

DOPPHILIPP HAFNER

EDITOR LUCAS CANTERA

SCRIPT THOMAS DUNZENDORFER

COLOUR GRADING NICO FINK

INSTAGRAM TAG @_THOMASDUNZENDORFER @PHILIPP___HAFNER @FADED.WORKS

SOUND DESIGN BORIS FEHRINGER

SHORT SYNOPSIS IN THIS FILM, WE DELVE INTO THE UNIQUE AND BOLD APPROACH BEHIND THE CREATION OF THE NEW REDSTER X9RS REVOSHOCK S LUCI SKI, A COLLABORATIVE MASTERPIECE BY ATOMIC AND LUCAS PINHEIRO BRAATHEN.

OUR AIM WAS TO TRANSCEND THE NORMS OF PRODUCT-DRIVEN SPOTS WITHIN THE SKI INDUSTRY, CRAFTING A NARRATIVE AS BOLD, COLORFUL, AND INSPIRING AS LUCAS BRAATHEN HIMSELF. THIS PROJECT SHOWCASES THE SEAMLESS FUSION OF HIGH PERFORMANCE AND STRIKING AESTHETICS, INFLUENCED BY THE JAPANESE ART OF KINTSUGI. IT REPRESENTS NOT JUST THE PHYSICALITY OF SKIING BUT THE STRENGTH AND CHARACTER SHAPED BY EXPERIENCES ON THE SLOPES.

EXTRA CREDIT 1 GAFFER: MICHAEL AICHER

EXTRA CREDIT 2 LIGHTING ASSISTANCE: ELIAS ILLIG