Shortlist Lil Yachty - sAy sOMETHINg Music Videos: Craft: Idea

PRODUCTION COMPANYHAPPY PLACE

DIRECTOR(S)CROWNS & OWLS

PRODUCER(S)TARA RAZAVI

CLIENT@LILYACHTY

DIRECTOR OF PHOTOGRAPHY LUIS “PANCH” PEREZ

PRODUCTION DESIGN BRITTANY PORTER

EDITOR SEBASTIAN ZOTOFF

CREATIVE DIRECTOR TARA RAZAVI AND CAM HICKS

VISUAL EFFECTS PENDULUM VFX

COLOUR GRADING TIM SMITH

MUSIC COMPOSER LIL YACHTY

INSTAGRAM TAG @CROWNSANDOWLS @HAPPYPLACEIG @MISSRAZAVI @LUISPEREZDOP @LILYACHTY

SOUND DESIGN ADAM CARL

PROPS STYLIST ARIS TATALOVICH NICOLE CHAUX

SHORT SYNOPSIS LIL YACHTY HAS REALLY BEEN ROCKING THE BOAT LATELY, TURNING THE TIDE ON HIS ATLANTA RAP ROOTS AND CHARTING A COURSE THROUGH THE WATERS OF PSYCHEDELIA, PROG ROCK AND FUNK. DIRECTED BY CROWNS & OWLS ‘SAY SOMETHING’ SHOWS YACHTY’S NEWLY EXPANDED IMAGINATION IN FULL EFFECT, PLAYING OUT A SURREAL ALICE-IN-WONDERLAND-ESQUE DAYDREAM WHERE YACHTY’S ROMANTIC ENTHUSIASM GETS THE BETTER OF HIM. IT’S WEIRD, BUT TOTALLY WONDERFUL.