COMMERCIAL WORK
COMMERCIALS AND BRANDED CONTENT - SHORT (2022)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)
JPG
MP4
4m:40s
Luck is Alive - Mami Wata
Giant Fims, Stink Films
Shortlist
| Title of Piece: | Luck is Alive |
|---|---|
| Brand: | Mami Wata |
| Production Company: | Giant Fims, Stink Films |
| Director(s): | Paul Ward |
| Producer(s): | Emma Lundy, Cindy Gabriel, Martina Luelsdorf, Paul Ward, Jo Barber |
| Agency: | - |
| Client: | Mami Wata |
| Director of Photography: | Deon van Zyl |
| Production Design: | Peet Pienaar & Wendy Frederiksson |
| Editor: | Xander Vander |
| Creative Director: | Peet Peinaar |
| Script: | Peet Peinaar |
| Visual Effects: | Tetaki Studios & Gavin Coetzee |
| Colour Grading: | Joseph Bicknell |
| Animation: | Mami Wata Creative |
| Costume Design: | Peet Pienaar & Wendy Frederiksson |
| Music Composer: | Mario Batkovic |
| Sound Design: | BDS |
| Instagram Tag: | @stinkfilms, @stinkberlin, @giantfilmsza |
| Short Synopsis: | Luck Is Alive tells the story of an African surfer who is a believer in Animism, a sensibility prevalent among surfers throughout Africa. Animism is based on the idea that everything is sentient: that inanimate objects, plants, animals or even entities such as the ocean have a spirit or a soul, often in the sense of having ‘personhood’. The film demonstrates an animistic sensibility through the concept of luck. The line, ‘Luck is Alive’, encapsulates this way of relating to the world: a sense of the aliveness of chance, and by believing in luck and that luck is alive, luck can lead you to be lucky. The film features Damme Samb (21) a surfer from Dakar, Senegal a predominantly muslim country on the west coast of Africa. Damme is also a believer in Animism. |
