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House PAHArty - Tool of NA - AHA Sparkling Water JPG
House PAHArty - Tool of NA - AHA Sparkling Water MOV 30s

House PAHArty - AHA Sparkling Water
Tool of NA

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House PAHArty - AHA Sparkling Water - Tool of NA

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Title of Piece: House PAHArty
Brand: AHA Sparkling Water
Production Company: Tool of NA
Director(s): Paul Briganti
Producer(s): Lauren Bauder
Agency: Preacher
Client: Coca-Cola
Director of Photography: Michelle Lawler
Production Design: Andrea Leigh
Editor: Kevin Zimmerman
Creative Director: Zach Watkins / Marcus Brown
Copywriter: Tyler Booker
Visual Effects: Method Studios
Sound Design: Music And Strategy
Instagram Tag: @drinkaha @preacheraustin @toolofna @cartel.tv @musicandstrategy @paulbriganti
Short Synopsis: Inspired by the popular phrase, “Can I get an amen?!” the AHA campaign and tagline—“Can I Get An AHA?”—became much more than your average question. It became a joyful and inviting rally cry meant to evoke an enthusiastic response, putting the product at the center of both the action and reaction. In addition, it drove name recognition through the tagline itself and through all of the campaign executions.
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