CRAFT: PRODUCTION DESIGN (2022)
COMMERCIAL WORK (CRAFT: PRODUCTION DESIGN)
Marshmallow - Marshmallow Insurance
|Title of Piece:||Marshmallow|
|Production Company:||Kode Media|
|Producer(s):||Louisa Plumstead, Jack Goodwin|
|Instagram Tag:||@harrycauty @alex_kode @jack_kode @louisaplumstead @kodemedia|
|Short Synopsis:||Insurance brand makes TV debut with ad cramming 53,200 marshmallows into car.
Fifty three thousand marshmallows, three vintage cars and one sunny shoot day in London, and Harry Cauty’s new TV campaign for Marshmallow Insurance is out in the world.
You know the saying dogs look like their owners, well Harry wanted to embrace that same idea with the cars in these ads. This idea set the tone for us to really push the character levels across all departments, making all the details just as charming and funny as the car being filled with over 50 thousand marshmallows!