SHORT SYNOPSISTHEIR CURIOSITY ABOUT THE STATE OF ONLINE CONSUMPTION DEVELOPED FURTHER ON DISCOVERING THAT AROUND A THIRD OF ALL LISTENERS ARE USÌNG DIGITAL PLATFORMS TO SKIP TO THE NEXT TRACK, WITHIN THE FIRST 30 SECONDS OF PLAYING. A SERIES OF MUSIC VIDEOS FOR EACH MUSIC COMPOSITION, EXPANDING THE CONCEPT ON A AUDIOVISUAL FORMAT.