COMMERCIAL WORK (CULTURAL IMPACT)

#NoHomeKit - Kode Media - Shelter Charity JPG
#NoHomeKit - Kode Media - Shelter Charity MP4 1m:30s

#NoHomeKit - Shelter Charity
Kode Media

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#NoHomeKit - Shelter Charity - Kode Media

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Title of Piece: #NoHomeKit
Brand: Shelter Charity
Production Company: Kode Media
Director(s): Pete Banks
Producer(s): Danielle Wright, Matt Fleming
Agency: Dark Horses
Client: Shelter Charity
Instagram Tag: @PeterfranklynBanks @kodemedia @DaniellesWright @Matt_Kode @Jack_kode
Short Synopsis: Shelter, the UK’s leading housing charity, used festive football to make the invisible housing crisis the most visible issue in the country.

Home stand. Home fans. Home team. Football fans have a special relationship with the idea of ‘home’. And nothing symbolises this quite like the home kit of their favourite club.

So for the Boxing Day fixture, clubs and fans everywhere gave up their home kits as a sign of support for those with no safe place to call home.

Dozens of celebrities, hundreds of clubs and thousands of fans drew millions of eyeballs to a previously ignored issue.
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