COMMERCIAL WORK
CRAFT: VFX/ANIMATION (2022)
COMMERCIAL WORK (CRAFT: VFX/ANIMATION)
JPG
MP4
1m:23s
Pasta is Born Again - Barilla Al Bronzo
BRW Filmland
Shortlist
| Title of Piece: | Pasta is Born Again |
|---|---|
| Brand: | Barilla Al Bronzo |
| Production Company: | BRW Filmland |
| Director(s): | Philippe André |
| Producer(s): | Luca Orlando, Francesco Narducci, Liza Fisher |
| Agency: | Publicis Italy |
| Client: | Barilla |
| Director of Photography: | David Foulkes |
| Production Design: | Drogo Michie |
| Editor: | White House, Adam Rudd, Fabrizio Squeo |
| Creative Director: | Global Chief Creative Officer Publicis WW: Bruno Bertelli | CCO Publicis Italy: Cristiana Boccassini | CCO Publicis Italy: Mihnea Gheorghiu | Global Executive Creative Director: Riccardo Fregoso | Global Executive Creative Director: Selim Unlusoy | Creative Director: Michela Talamona, Fabrizio Tamagni |
| Copywriter: | Giuseppina Iaccarino |
| Visual Effects: | Glassworks |
| Colour Grading: | Emiliano Serrantoni, Daniel Pallucca |
| Animation: | Glassworks |
| Costume Design: | Diamante Cavalli |
| Music Composer: | Léo Delibes |
| Sound Design: | Screenplay |
| Props Stylist: | Diamante Cavalli, Drogo Michie, Francesca Alberoni |
| Instagram Tag: | @glassworksvfx @philippe__andre @publicisitaly |
| Extra Credit 1: | VFX | Producer: Roman Lukyanov |
| Short Synopsis: | Galaxies swirling into pasta on a plate. Parmesan raining down like meteors. Olive oil dropping into the void... This experimental juxtaposition is at the heart of the launch campaign for Barilla's Al Bronzo pasta. Under the slogan ‘Pasta is born again’, director Philippe André introduces a stunning Big Bang of flavour, bringing a new pasta dimension to tables around the world. The creativity escalates in a climax on the notes of Léo Delibes’ Lakmé opera, chosen to celebrate the fresh new start for a pasta that reawakens senses, memories, and emotions. |
| Extra Credit 2: | VFX | Creative Director & Project Lead / Flame Lead: Duncan Malcolm |
| Extra Credit 3: | VFX | Flame: Urs Furrer, Ruben Lluis, Kyle Obley |
| Extra Credit 4: | VFX | 3D Lead: Julian Johnson |
| Extra Credit 5: | VFX | 3D: Stephan Haidacher, Sebastian Mayer, Georgios Papaioannou |
