Pasta is Born Again - BRW Filmland - Barilla Al Bronzo JPG
Pasta is Born Again - BRW Filmland - Barilla Al Bronzo MP4 1m:23s

Pasta is Born Again - Barilla Al Bronzo
BRW Filmland

Pasta is Born Again - Barilla Al Bronzo - BRW Filmland


Title of Piece: Pasta is Born Again
Brand: Barilla Al Bronzo
Production Company: BRW Filmland
Director(s): Philippe André
Producer(s): Luca Orlando, Francesco Narducci, Liza Fisher
Agency: Publicis Italy
Client: Barilla
Director of Photography: David Foulkes
Production Design: Drogo Michie
Editor: White House, Adam Rudd, Fabrizio Squeo
Creative Director: Global Chief Creative Officer Publicis WW: Bruno Bertelli | CCO Publicis Italy: Cristiana Boccassini | CCO Publicis Italy: Mihnea Gheorghiu | Global Executive Creative Director: Riccardo Fregoso | Global Executive Creative Director: Selim Unlusoy | Creative Director: Michela Talamona, Fabrizio Tamagni
Copywriter: Giuseppina Iaccarino
Visual Effects: Glassworks
Colour Grading: Emiliano Serrantoni, Daniel Pallucca
Animation: Glassworks
Costume Design: Diamante Cavalli
Music Composer: Léo Delibes
Sound Design: Screenplay
Props Stylist: Diamante Cavalli, Drogo Michie, Francesca Alberoni
Instagram Tag: @glassworksvfx @philippe__andre @publicisitaly
Extra Credit 1: VFX | Producer: Roman Lukyanov
Short Synopsis: Galaxies swirling into pasta on a plate. Parmesan raining down like meteors. Olive oil dropping into the void... This experimental juxtaposition is at the heart of the launch campaign for Barilla's Al Bronzo pasta.

Under the slogan ‘Pasta is born again’, director Philippe André introduces a stunning Big Bang of flavour, bringing a new pasta dimension to tables around the world. The creativity escalates in a climax on the notes of Léo Delibes’ Lakmé opera, chosen to celebrate the fresh new start for a pasta that reawakens senses, memories, and emotions.
Extra Credit 2: VFX | Creative Director & Project Lead / Flame Lead: Duncan Malcolm
Extra Credit 3: VFX | Flame: Urs Furrer, Ruben Lluis, Kyle Obley
Extra Credit 4: VFX | 3D Lead: Julian Johnson
Extra Credit 5: VFX | 3D: Stephan Haidacher, Sebastian Mayer, Georgios Papaioannou
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