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It's Called Test for a Reason - Knucklehead - England Cricket JPG
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It's Called Test for a Reason - England Cricket
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It's Called Test for a Reason - England Cricket - Knucklehead

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Title of Piece: It's Called Test for a Reason
Brand: England Cricket
Production Company: Knucklehead
Director(s): Hugh Rochfort
Producer(s): Ore Okonedo, Jordi Estapé
Agency: Matta
Client: ECB
Instagram Tag: @hughrochfort @knucklehead_hq
Short Synopsis: ECB's new campaign shines a spotlight on the physical and mental preparation required to perform in one of the ultimate tests in sport. The 60” film is packed with iconic action and draws parallels between the highs and lows of Test match cricket and the emotional journey of everyday life.
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