Official Selection It's Called Test for a Reason COMMERCIAL WORK: NEW GENERATION AWARD

BRANDENGLAND CRICKET

PRODUCTION COMPANYKNUCKLEHEAD

DIRECTOR(S)HUGH ROCHFORT

PRODUCER(S)ORE OKONEDO, JORDI ESTAPÉ

AGENCYMATTA

CLIENTECB

INSTAGRAM TAG @HUGHROCHFORT @KNUCKLEHEAD_HQ

SHORT SYNOPSIS ECB'S NEW CAMPAIGN SHINES A SPOTLIGHT ON THE PHYSICAL AND MENTAL PREPARATION REQUIRED TO PERFORM IN ONE OF THE ULTIMATE TESTS IN SPORT. THE 60” FILM IS PACKED WITH ICONIC ACTION AND DRAWS PARALLELS BETWEEN THE HIGHS AND LOWS OF TEST MATCH CRICKET AND THE EMOTIONAL JOURNEY OF EVERYDAY LIFE.