Official Selection Soft Boil COMMERCIAL WORK: CRAFT: DIRECTION

BRANDMEHRY MU

PRODUCTION COMPANYSERRA DURAN PARALI

DIRECTOR(S)SERRA DURAN PARALI

PRODUCER(S)SERRA DURAN PARALI

AGENCYSERRA DURAN PARALI

CLIENTMEHRY MU

DIRECTOR OF PHOTOGRAPHY FURKAN DÜZGÜN

PRODUCTION DESIGN SERRA DURAN PARALI

EDITOR UĞUR DÜNGÜL

CREATIVE DIRECTOR SERRA DURAN PARALI

SCRIPT SERRA DURAN PARALI

COLOUR GRADING FURKAN DÜZGÜN

COSTUME DESIGN SERENAY SATICI

MUSIC COMPOSER MEHDI PUDER

SOUND DESIGN MEHDI PUDER

PROPS STYLIST UMUT SIMSIKI

INSTAGRAM TAG @SERRADURANPARALI @MEHRYMU #SOFTBOIL

SHORT SYNOPSIS GOING BEHIND THE SCENES OF THE MAKING OF SOME OF MEHRY MU’S MOST ICONIC BAGS. AS EACH BAG IS HANDCRAFTED AND PREPPED FOR AN IMAGINARY RUNWAY IN AN UTTERLY RAW MANNER, THE CRITICAL QUESTION IS:

WILL MEHRY MU STAY RELEVANT IN A CONSUMERISM DRIVEN, FAST FASHION FUELED, OVER CROWDED MARKET?