COMMERCIAL WORK
CRAFT: DIRECTION (2022)
COMMERCIAL WORK (CRAFT: DIRECTION)
JPEG
VIMEO
56s
Soft Boil - Mehry Mu
Serra Duran Paralı
Official Selection
| Title of Piece: | Soft Boil |
|---|---|
| Brand: | Mehry Mu |
| Production Company: | Serra Duran Paralı |
| Director(s): | Serra Duran Paralı |
| Producer(s): | Serra Duran Paralı |
| Agency: | Serra Duran Paralı |
| Client: | Mehry Mu |
| Director of Photography: | Furkan Düzgün |
| Production Design: | Serra Duran Paralı |
| Editor: | Uğur Düngül |
| Creative Director: | Serra Duran Paralı |
| Script: | Serra Duran Paralı |
| Colour Grading: | Furkan Düzgün |
| Costume Design: | Serenay Satıcı |
| Music Composer: | Mehdi Puder |
| Sound Design: | Mehdi Puder |
| Props Stylist: | Umut Sımsıkı |
| Instagram Tag: | @serraduranparali @mehrymu #softboil |
| Short Synopsis: | going behind the scenes of the making of some of Mehry Mu’s most iconic bags. As each bag is handcrafted and prepped for an imaginary runway in an utterly raw manner, the critical question is: Will Mehry Mu stay relevant in a consumerism driven, fast fashion fueled, over crowded market? |
