COMMERCIAL WORK (CRAFT: DIRECTION)

Soft Boil - Serra Duran Paralı - Mehry Mu JPEG
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Soft Boil - Mehry Mu
Serra Duran Paralı

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Soft Boil - Mehry Mu - Serra Duran Paralı

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Title of Piece: Soft Boil
Brand: Mehry Mu
Production Company: Serra Duran Paralı
Director(s): Serra Duran Paralı
Producer(s): Serra Duran Paralı
Agency: Serra Duran Paralı
Client: Mehry Mu
Director of Photography: Furkan Düzgün
Production Design: Serra Duran Paralı
Editor: Uğur Düngül
Creative Director: Serra Duran Paralı
Script: Serra Duran Paralı
Colour Grading: Furkan Düzgün
Costume Design: Serenay Satıcı
Music Composer: Mehdi Puder
Sound Design: Mehdi Puder
Props Stylist: Umut Sımsıkı
Instagram Tag: @serraduranparali @mehrymu #softboil
Short Synopsis: going behind the scenes of the making of some of Mehry Mu’s most iconic bags. As each bag is handcrafted and prepped for an imaginary runway in an utterly raw manner, the critical question is:

Will Mehry Mu stay relevant in a consumerism driven, fast fashion fueled, over crowded market?
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