COMMERCIAL WORK
(CRAFT: PRODUCTION DESIGN)
WELCOME TO MALIBU - Malibu
RadicalMedia
Shortlist
Title of Piece:
|
WELCOME TO MALIBU |
Brand:
|
Malibu |
Production Company:
|
RadicalMedia |
Director(s):
|
Dave Meyers |
Producer(s):
|
Jodie Brooks, Ben Schneider |
Agency:
|
WIEDEN+KENNEDY LONDON |
Client:
|
Malibu |
Instagram Tag: |
https://www.instagram.com/davemeyers/ |
Short Synopsis: |
This global campaign titled "Welcome to Malibu," created with Wieden+Kennedy London, encourages consumers to live with the summer mindset all year. Whether that's sipping a piƱa colada in the summer while shamelessly enjoying the top pop hits, or mixing Malibu and Lemon Lime Soda at a holiday party. Malibu says: "Do Whatever Tastes Good." |