SHORT SYNOPSISTHIS GLOBAL CAMPAIGN TITLED "WELCOME TO MALIBU," CREATED WITH WIEDEN+KENNEDY LONDON, ENCOURAGES CONSUMERS TO LIVE WITH THE SUMMER MINDSET ALL YEAR. WHETHER THAT'S SIPPING A PIÑA COLADA IN THE SUMMER WHILE SHAMELESSLY ENJOYING THE TOP POP HITS, OR MIXING MALIBU AND LEMON LIME SODA AT A HOLIDAY PARTY. MALIBU SAYS: "DO WHATEVER TASTES GOOD."
