COMMERCIAL WORK
(CRAFT: DIRECTION)
WELCOME TO MALIBU - Malibu
RadicalMedia
Shortlist
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Title of Piece:
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WELCOME TO MALIBU |
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Brand:
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Malibu |
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Production Company:
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RadicalMedia |
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Director(s):
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Dave Meyers |
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Producer(s):
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Jodie Brooks, Ben Schneider |
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Agency:
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WIEDEN+KENNEDY LONDON |
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Client:
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Malibu |
| Instagram Tag: |
https://www.instagram.com/davemeyers/ |
| Short Synopsis: |
This global campaign titled "Welcome to Malibu," created with Wieden+Kennedy London, encourages consumers to live with the summer mindset all year. Whether that's sipping a piƱa colada in the summer while shamelessly enjoying the top pop hits, or mixing Malibu and Lemon Lime Soda at a holiday party. Malibu says: "Do Whatever Tastes Good." |