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Live & Let Live - Montefiore-Einstein
RadicalMedia

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Live & Let Live - Montefiore-Einstein - RadicalMedia

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Title of Piece: Live & Let Live
Brand: Montefiore-Einstein
Production Company: RadicalMedia
Director(s): Derek Cianfrance
Producer(s): Clint Caluory
Agency: Alto
Client: Montefiore
Instagram Tag: https://www.instagram.com/derek.cianfrance.films/
Short Synopsis: The company and its ad agency Alto have created “Live and Let Live,” a digital platform designed to help patients tell their stories. Through simple prompts, patients input details about their lives, including images and audio, and in a matter of minutes the platform turns those inputs into a deeply personal, heartfelt film, in addition to social and print content, for them to share on social and Montefiore’s “Live and Let Live” site. Oscar-nominated filmmaker Derek Cianfrance (Sound of Metal, Blue Valentine), and composer Ludovico Einaudi consulted on the look and sound of the ads the platform can create.

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