CULTURAL IMPACT (2022)
COMMERCIAL WORK (CULTURAL IMPACT)
Live & Let Live - Montefiore-Einstein
|Title of Piece:||Live & Let Live|
|Short Synopsis:||The company and its ad agency Alto have created “Live and Let Live,” a digital platform designed to help patients tell their stories. Through simple prompts, patients input details about their lives, including images and audio, and in a matter of minutes the platform turns those inputs into a deeply personal, heartfelt film, in addition to social and print content, for them to share on social and Montefiore’s “Live and Let Live” site. Oscar-nominated filmmaker Derek Cianfrance (Sound of Metal, Blue Valentine), and composer Ludovico Einaudi consulted on the look and sound of the ads the platform can create.