COMMERCIAL WORK
(CULTURAL IMPACT)
Live & Let Live - Montefiore-Einstein
RadicalMedia
Official Selection
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Title of Piece:
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Live & Let Live |
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Brand:
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Montefiore-Einstein |
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Production Company:
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RadicalMedia |
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Director(s):
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Derek Cianfrance |
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Producer(s):
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Clint Caluory |
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Agency:
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Alto |
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Client:
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Montefiore |
| Instagram Tag: |
https://www.instagram.com/derek.cianfrance.films/ |
| Short Synopsis: |
The company and its ad agency Alto have created “Live and Let Live,” a digital platform designed to help patients tell their stories. Through simple prompts, patients input details about their lives, including images and audio, and in a matter of minutes the platform turns those inputs into a deeply personal, heartfelt film, in addition to social and print content, for them to share on social and Montefiore’s “Live and Let Live” site. Oscar-nominated filmmaker Derek Cianfrance (Sound of Metal, Blue Valentine), and composer Ludovico Einaudi consulted on the look and sound of the ads the platform can create.
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JPG
YOUTUBE
2m:01s
