SHORT SYNOPSISTHE COMPANY AND ITS AD AGENCY ALTO HAVE CREATED “LIVE AND LET LIVE,” A DIGITAL PLATFORM DESIGNED TO HELP PATIENTS TELL THEIR STORIES. THROUGH SIMPLE PROMPTS, PATIENTS INPUT DETAILS ABOUT THEIR LIVES, INCLUDING IMAGES AND AUDIO, AND IN A MATTER OF MINUTES THE PLATFORM TURNS THOSE INPUTS INTO A DEEPLY PERSONAL, HEARTFELT FILM, IN ADDITION TO SOCIAL AND PRINT CONTENT, FOR THEM TO SHARE ON SOCIAL AND MONTEFIORE’S “LIVE AND LET LIVE” SITE. OSCAR-NOMINATED FILMMAKER DEREK CIANFRANCE (SOUND OF METAL, BLUE VALENTINE), AND COMPOSER LUDOVICO EINAUDI CONSULTED ON THE LOOK AND SOUND OF THE ADS THE PLATFORM CAN CREATE.
