Raw Selection Guy On A Buffalo Wing COMMERCIAL WORK: COMMERCIALS AND BRANDED CONTENT - LONG

BRANDZAXBY'S

PRODUCTION COMPANYSLASH DYNAMIC

DIRECTOR(S)KIRAN KOSHY

PRODUCER(S)TANYA COHEN, CAITLIN COHEN, ELIZABETH STOVALL

AGENCYTOMBRAS

CLIENTZAXBY'S

DIRECTOR OF PHOTOGRAPHY JOSHUA HESS

PRODUCTION DESIGN JT CAMP

EDITOR STEPHEN VAUGHN

CREATIVE DIRECTOR SILVER CUELLAR III, CLAY PREWITT, KYM STONE

COPYWRITER LOUIE SPIVAK

VISUAL EFFECTS TALLYHO!

COLOUR GRADING BIG FINISH

COSTUME DESIGN MINDY SAAD

MUSIC COMPOSER JOMO EDWARDS

INSTAGRAM TAG #GUYONABUFFALOWING #ZAXBYS @SLASHDYNAMIC @KIRAN.KOSHY

EXTRA CREDIT 1 ART DIRECTOR - CAITLIN SMICHOWSKI

SHORT SYNOPSIS TO PROMOTE ZAXBY’S NEW-AND-IMPROVED BUFFALO SAUCE, WE REVIVED AND REMIXED A BELOVED BUFFALO MEME, SHOWING THE WORLD THAT A SEQUEL CAN BE EVERY BIT AS GOOD AS THE ORIGINAL.
WE FEATURED A CAMEO FROM THE ORIGINAL BUFFALO RIDER MOVIE STAR IN OUR FILM. JOMO & THE POSSUM POSSE, THE CREATORS OF THE ORIGINAL MEME, COMPOSED OUR MUSIC.
THE CAMPAIGN WAS A RAGING SUCCESS. IT AIRED ON THE SUPER BOWL AND THE NCAA COLLEGE FOOTBALL FINALS. JIMMY KIMMEL LIVE! ON ABC DID AN EXCLUSIVE COMEDY SKETCH OF OUR CAMPAIGN. OUR IMPRESSIONS EXCEEDED 120MM WITHIN OUR RESTAURANT CHAIN FOOTPRINT, WITH LOCALIZED CAMPAIGNS ADDING 150MM IMPRESSIONS. WE GENERATED OVER 340K CLICKS IN PAID MEDIA AND 200K IN LOCALIZED CAMPAIGNS. OUR SOCIAL MEDIA CREATIVE SAW RESPONSE RATES LIFT UP TO 80% WHEN COMPARED TO STANDARD CAMPAIGN BENCHMARKS.
YOU CAN WATCH THE ORIGINAL GUY ON A BUFFALO MEME HERE: HTTPS://YOUTU.BE/IJ4T9CQA0UM

EXTRA CREDIT 2 HAIR/MAKE UP: REGINA HARRIS

EXTRA CREDIT 3 1ST AD: MATTHEW JD SMITH

EXTRA CREDIT 4 GROUP ACCOUNT DIRECTOR: CHRIS RANDALL

EXTRA CREDIT 5 CHIEF MARKETING OFFICER: JOEL BULGER