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Equal Pay Day 2022 - Czar Belgium - JPG
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Equal Pay Day 2022
Czar Belgium

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Equal Pay Day 2022 - - Czar Belgium

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Title of Piece: Equal Pay Day 2022
Production Company: Czar Belgium
Director(s): LIONEL GOLDSTEIN
Producer(s): Eurydice Gysel, Maarten De Sutter
Agency: Mortierbrigade
Client: Zijkant - Equal Pay Day
Instagram Tag: @joevanhoutteghem, @koenmortier, @eurydicegysel, @sincereals, @czar.be
Short Synopsis: This quirky campaign by Lionel Goldstein highlights the persisting gender pay gap. Six former Belgian champions show how the trappings of motherhood can (quite literally) hold women back. The six athletes were cast based on their own experiences in their own sport careers.
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