COMMERCIAL WORK
(CRAFT: IDEA)
Equal Pay Day 2022
Czar Belgium
Shortlist
|
Title of Piece:
|
Equal Pay Day 2022 |
|
Production Company:
|
Czar Belgium |
|
Director(s):
|
LIONEL GOLDSTEIN |
|
Producer(s):
|
Eurydice Gysel, Maarten De Sutter |
|
Agency:
|
Mortierbrigade |
|
Client:
|
Zijkant - Equal Pay Day |
| Instagram Tag: |
@joevanhoutteghem, @koenmortier, @eurydicegysel, @sincereals, @czar.be |
| Short Synopsis: |
This quirky campaign by Lionel Goldstein highlights the persisting gender pay gap. Six former Belgian champions show how the trappings of motherhood can (quite literally) hold women back. The six athletes were cast based on their own experiences in their own sport careers. |
JPG
MP4
1m:46s
