Shortlist Equal Pay Day 2022 COMMERCIAL WORK: CRAFT: IDEA

PRODUCTION COMPANYCZAR BELGIUM

DIRECTOR(S)LIONEL GOLDSTEIN

PRODUCER(S)EURYDICE GYSEL, MAARTEN DE SUTTER

AGENCYMORTIERBRIGADE

CLIENTZIJKANT - EQUAL PAY DAY

INSTAGRAM TAG @JOEVANHOUTTEGHEM, @KOENMORTIER, @EURYDICEGYSEL, @SINCEREALS, @CZAR.BE

SHORT SYNOPSIS THIS QUIRKY CAMPAIGN BY LIONEL GOLDSTEIN HIGHLIGHTS THE PERSISTING GENDER PAY GAP. SIX FORMER BELGIAN CHAMPIONS SHOW HOW THE TRAPPINGS OF MOTHERHOOD CAN (QUITE LITERALLY) HOLD WOMEN BACK. THE SIX ATHLETES WERE CAST BASED ON THEIR OWN EXPERIENCES IN THEIR OWN SPORT CAREERS.