Shortlist Drummers COMMERCIAL WORK: CRAFT: EDITING

BRANDLADBROKES

PRODUCTION COMPANYROGUE FILMS

DIRECTOR(S)SAM BROWN

PRODUCER(S)POLLY RUSKIN

AGENCYNEVERLAND

CLIENTLADBROKES

EDITOR TIM THORNTON-ALLAN

INSTAGRAM TAG @MSE.TV @EDITEDBYTTA

SHORT SYNOPSIS THIS COMMERCIAL REPRESENTS THE TENSION OF A PENALTY KICK THROUGH DOZENS OF DRUMMERS ON A PITCH, AND HUNDREDS MORE ELSEWHERE.

THIS AMBITIOUS PROJECT USED 190 SKILLED DRUMMERS. THE PRODUCTION ALSO INCLUDED 200 EXTRAS AND USED DRONE FILMING, MOTION CAPTURE, BODY SCANNING AND A LARGE TEAM OF VISUAL EFFECTS AND CGI ARTISTS. WITH LIVE MUSIC TAKING A HUGE HIT DURING THE PANDEMIC, THIS ADVERT IS THE PERFECT NOD TO LIVE SPORT AND THE ENTERTAINMENT INDUSTRY.