Raw Selection Lemmas COMMERCIAL WORK: COMMERCIALS AND BRANDED CONTENT - SHORT

BRANDYANDEX

PRODUCTION COMPANY1. YANDEX MAGIC CAMP AND 2. RABOCHEE NAZVANIE

DIRECTOR(S)LILIA POPOVSCAIA

PRODUCER(S)DARIA KOSACHEVA, ANASTASIA MATVEENKO

AGENCYYANDEX MAGIC CAMP

CLIENTYANDEX

DIRECTOR OF PHOTOGRAPHY ARABEC DAVUDOV

EDITOR VLAD VDOVIN

CREATIVE DIRECTOR OLGA VERETINSKAYA

SCRIPT LILIA POPOVSCAIA

COPYWRITER ALEXANDER VOTINOV

COLOUR GRADING IVAN DOROGAVTSEV

ANIMATION NAIZN STUDIO

COSTUME DESIGN KOLYA VOZNESENSKY / CHVESKELLA

MUSIC COMPOSER PHILIP ALEXANDROV

SOUND DESIGN PHILIP ALEXANDROV

PROPS STYLIST LILIA POPOVSCAIA

INSTAGRAM TAG @WEAREMAGICCAMP

EXTRA CREDIT 1 ART DIRECTOR: LILIA POPOVSCAIA

SHORT SYNOPSIS YANDEX IS A LARGE INTERNATIONAL TECH COMPANY. AFTER SWITCHING TO REMOTE MODE, HORIZONTAL TIES PARTIALLY BROKE UP. TO BRING BACK A SENSE OF COMMUNITY AND UNITY, WE CREATED DATA-BASED MODULAR MERCH FEATURING THE WORDS THAT REFLECT THE ESSENCE OF UNIQUE YANDEX CULTURE: DICHOTOMOUS LOVE FOR NUMBERS AND LANGUAGE.

WE ANALYZED INTERNAL AND EXTERNAL TEXT ARRAYS AND PICKED THE WORDS YANDEX EMPLOYEES USE MORE FREQUENTLY THAN PEOPLE ON THE INTERNET. DETACHABLE PATCHES WITH THOSE WORDS ARE AN INTERACTIVE PART OF MERCH, ENCOURAGING SELF-EXPRESSION AND EMPATHIC EXCHANGE. THE PROJECT ARTICULATES THE COMPANY’S VERSATILE CULTURE AND CREATIVE ATMOSPHERE THAT BONDS THOUSANDS OF PEOPLE WORLDWIDE.

EXTRA CREDIT 2 HEAD OF CREATIVE AGENCY: MITYA MESHCHERYAKOV

EXTRA CREDIT 3 STYLIST: MASHA LIGAY