COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)

Lemmas - 1. Yandex Magic Camp and 2. Rabochee Nazvanie - Yandex JPG
Lemmas - 1. Yandex Magic Camp and 2. Rabochee Nazvanie - Yandex VIMEO 1m:13s

Lemmas - Yandex
1. Yandex Magic Camp and 2. Rabochee Nazvanie

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Lemmas - Yandex - 1. Yandex Magic Camp and 2. Rabochee Nazvanie

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Title of Piece: Lemmas
Brand: Yandex
Production Company: 1. Yandex Magic Camp and 2. Rabochee Nazvanie
Director(s): Lilia Popovscaia
Producer(s): Daria Kosacheva, Anastasia Matveenko
Agency: Yandex Magic Camp
Client: Yandex
Director of Photography: Arabec Davudov
Editor: Vlad Vdovin
Creative Director: Olga Veretinskaya
Script: Lilia Popovscaia
Copywriter: Alexander Votinov
Colour Grading: Ivan Dorogavtsev
Animation: Naizn Studio
Costume Design: Masha Ligay
Music Composer: Philip Alexandrov
Sound Design: Philip Alexandrov
Props Stylist: Lilia Popovscaia
Instagram Tag: @wearemagiccamp
Extra Credit 1: Art Director: Lilia Popovscaia
Short Synopsis: Yandex is a large international tech company. After switching to remote mode, horizontal ties partially broke up. To bring back a sense of community and unity, we created data-based modular merch featuring the words that reflect the essence of unique Yandex culture: dichotomous love for numbers and language.

We analyzed internal and external text arrays and picked the words Yandex employees use more frequently than people on the internet. Detachable patches with those words are an interactive part of merch, encouraging self-expression and empathic exchange. The project articulates the company’s versatile culture and creative atmosphere that bonds thousands of people worldwide.
Extra Credit 2: Head of Creative Agency: Mitya Meshcheryakov
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