COMMERCIAL WORK
CRAFT: USE OF SOUND & MUSIC (2022)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
JPG
VIMEO
56s
Who is there? - Univermag by Yandex Market
1. Yandex Magic Camp and 2. Rabochee Nazvanie
Shortlist
| Title of Piece: | Who is there? |
|---|---|
| Brand: | Univermag by Yandex Market |
| Production Company: | 1. Yandex Magic Camp and 2. Rabochee Nazvanie |
| Director(s): | Lilia Popovscaia |
| Producer(s): | Yana Polionovich |
| Agency: | Yandex Magic Camp |
| Client: | Yandex Market |
| Director of Photography: | Alexander Ponomarev |
| Editor: | Denis Lukanin |
| Creative Director: | Daniel Trabun |
| Script: | Lilia Popovscaia |
| Colour Grading: | Andrew Bushmin |
| Animation: | Nikita Potapov |
| Costume Design: | Svetlana Tanakina |
| Music Composer: | Philip Alexandrov |
| Sound Design: | Philip Alexandrov |
| Instagram Tag: | @wearemagiccamp |
| Extra Credit 1: | Art Director: Lilia Popovscaia |
| Short Synopsis: | Yandex Market is an open online platform where almost anyone can sell products. It welcomes huge international companies, small local businesses and every enterprise in between. Recently, Yandex Market has introduced «Univermag» — a new website section for local fashion designers. Local designers are shaping the current fashion industry in Russia, but their names are not yet widely known. The goal of «Univermag» is to support local designers, and not only give them the platform with a wide audience to sell their collections, but also present the people as personalities. This video is prepared to announce the launch of the new section and features local brands which joined the platform. For the «Univermag» video, we have gathered the designers, asked them to dress up with clothes and accessories they produce, and launched a battle-runway. Every designer had several seconds to present themselves and their brands in front of the camera. We filmed it, edited the video and built a promo marketing campaign. |
| Extra Credit 2: | Marketing Manager: Alexandra Doronina |
| Extra Credit 3: | Head of Creative Agency: Mitya Meshcheryakov |
