Shortlist Who is there? COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDUNIVERMAG BY YANDEX MARKET

PRODUCTION COMPANY1. YANDEX MAGIC CAMP AND 2. RABOCHEE NAZVANIE

DIRECTOR(S)LILIA POPOVSCAIA

PRODUCER(S)YANA POLIONOVICH

AGENCYYANDEX MAGIC CAMP

CLIENTYANDEX MARKET

DIRECTOR OF PHOTOGRAPHY ALEXANDER PONOMAREV

EDITOR DENIS LUKANIN

CREATIVE DIRECTOR DANIEL TRABUN

SCRIPT LILIA POPOVSCAIA

COLOUR GRADING ANDREW BUSHMIN

ANIMATION NIKITA POTAPOV

COSTUME DESIGN SVETLANA TANAKINA

MUSIC COMPOSER PHILIP ALEXANDROV

SOUND DESIGN PHILIP ALEXANDROV

INSTAGRAM TAG @WEAREMAGICCAMP

EXTRA CREDIT 1 ART DIRECTOR: LILIA POPOVSCAIA

SHORT SYNOPSIS YANDEX MARKET IS AN OPEN ONLINE PLATFORM WHERE ALMOST ANYONE CAN SELL PRODUCTS. IT WELCOMES HUGE INTERNATIONAL COMPANIES, SMALL LOCAL BUSINESSES AND EVERY ENTERPRISE IN BETWEEN. RECENTLY, YANDEX MARKET HAS INTRODUCED «UNIVERMAG» — A NEW WEBSITE SECTION FOR LOCAL FASHION DESIGNERS. LOCAL DESIGNERS ARE SHAPING THE CURRENT FASHION INDUSTRY IN RUSSIA, BUT THEIR NAMES ARE NOT YET WIDELY KNOWN. THE GOAL OF «UNIVERMAG» IS TO SUPPORT LOCAL DESIGNERS, AND NOT ONLY GIVE THEM THE PLATFORM WITH A WIDE AUDIENCE TO SELL THEIR COLLECTIONS, BUT ALSO PRESENT THE PEOPLE AS PERSONALITIES.

THIS VIDEO IS PREPARED TO ANNOUNCE THE LAUNCH OF THE NEW SECTION AND FEATURES LOCAL BRANDS WHICH JOINED THE PLATFORM. FOR THE «UNIVERMAG» VIDEO, WE HAVE GATHERED THE DESIGNERS, ASKED THEM TO DRESS UP WITH CLOTHES AND ACCESSORIES THEY PRODUCE, AND LAUNCHED A BATTLE-RUNWAY. EVERY DESIGNER HAD SEVERAL SECONDS TO PRESENT THEMSELVES AND THEIR BRANDS IN FRONT OF THE CAMERA. WE FILMED IT, EDITED THE VIDEO AND BUILT A PROMO MARKETING CAMPAIGN.

EXTRA CREDIT 2 MARKETING MANAGER: ALEXANDRA DORONINA

EXTRA CREDIT 3 HEAD OF CREATIVE AGENCY: MITYA MESHCHERYAKOV