COMMERCIAL WORK

A Frame For Every Face - Ace & Tate
HALAL

Shortlist

Title of Piece:	A Frame For Every Face
Brand:	Ace & Tate
Production Company:	HALAL
Director(s):	Camille Boumans
Producer(s):	Bo Polak, Job Sanders, Gijs Determeijer
Agency:	HALAL Studios
Client:	Ace & Tate
Instagram Tag:	@camilleboumans @halal.amsterdam @aceandtate
Short Synopsis:	We use the glasses as the frame, as we hypnotically zoom into the eye of a person wearing a pair and continue to hypnotically pan through their eye to show a new person wearing a new frame. The inspiration for this is the youth — all their creative little films with the transitions, as you see a lot right now on social media. It was such a great idea to go from model to model, from scene to scene, and from world to world. We literally performed a deep dive into the iris of each character, emphasizing how unique each person is and how we all view the world differently. The campaign brings generations together. We also created a digital version of one of our models to embrace this digital world — giving the viewer something unexpected and breaking up the looping a bit while simultaneously embracing the concept of playing with the visual world.