SHORT SYNOPSISWE USE THE GLASSES AS THE FRAME, AS WE HYPNOTICALLY ZOOM INTO THE EYE OF A PERSON WEARING A PAIR AND CONTINUE TO HYPNOTICALLY PAN THROUGH THEIR EYE TO SHOW A NEW PERSON WEARING A NEW FRAME. THE INSPIRATION FOR THIS IS THE YOUTH — ALL THEIR CREATIVE LITTLE FILMS WITH THE TRANSITIONS, AS YOU SEE A LOT RIGHT NOW ON SOCIAL MEDIA. IT WAS SUCH A GREAT IDEA TO GO FROM MODEL TO MODEL, FROM SCENE TO SCENE, AND FROM WORLD TO WORLD. WE LITERALLY PERFORMED A DEEP DIVE INTO THE IRIS OF EACH CHARACTER, EMPHASIZING HOW UNIQUE EACH PERSON IS AND HOW WE ALL VIEW THE WORLD DIFFERENTLY. THE CAMPAIGN BRINGS GENERATIONS TOGETHER. WE ALSO CREATED A DIGITAL VERSION OF ONE OF OUR MODELS TO EMBRACE THIS DIGITAL WORLD — GIVING THE VIEWER SOMETHING UNEXPECTED AND BREAKING UP THE LOOPING A BIT WHILE SIMULTANEOUSLY EMBRACING THE CONCEPT OF PLAYING WITH THE VISUAL WORLD.
