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Comfort is Our Sport - HALAL - adidas JPG
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Comfort is Our Sport - adidas
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Comfort is Our Sport - adidas - HALAL

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Title of Piece: Comfort is Our Sport
Brand: adidas
Production Company: HALAL
Director(s): Camille Boumans
Producer(s): Job Sanders, Elise Hagedoorn, Niklas Murray
Agency: TBWA\Neboko
Client: adidas
Instagram Tag: @camilleboumans @halal.amsterdam @tbwaneboko @whale.amsterdam #comfortisoursport
Short Synopsis: The project was created for a collaboration between adidas and Delta Galil around a new full-range underwear collection for adidas Originals and Badge of Sport. adidas underwear is about comfort at the core, and the Spring/Summer ’22 collections are designed to support all forms of movement and expression. The collections are identified by a unifying message: comfort is our sport. The word “Comfort” was truly the theme during the whole production, and the goal was to show this throughout the film as well.
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