COMMERCIAL WORK
(CRAFT: DIRECTION)
Comfort is Our Sport - adidas
HALAL
Shortlist
|
Title of Piece:
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Comfort is Our Sport |
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Brand:
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adidas |
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Production Company:
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HALAL |
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Director(s):
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Camille Boumans |
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Producer(s):
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Job Sanders, Elise Hagedoorn, Niklas Murray |
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Agency:
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TBWA\Neboko |
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Client:
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adidas |
| Instagram Tag: |
@camilleboumans @halal.amsterdam @tbwaneboko @whale.amsterdam #comfortisoursport |
| Short Synopsis: |
The project was created for a collaboration between adidas and Delta Galil around a new full-range underwear collection for adidas Originals and Badge of Sport. adidas underwear is about comfort at the core, and the Spring/Summer ’22 collections are designed to support all forms of movement and expression. The collections are identified by a unifying message: comfort is our sport. The word “Comfort” was truly the theme during the whole production, and the goal was to show this throughout the film as well. |
JPG
VIMEO
30s
