COMMERCIAL WORK (NEW GENERATION AWARD)

Shake it off - Dominic Wilcox - IceBreaker JPG
Shake it off - Dominic Wilcox - IceBreaker VIMEO 20s

Shake it off - IceBreaker
Dominic Wilcox

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Shake it off - IceBreaker - Dominic Wilcox

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Title of Piece: Shake it off
Brand: IceBreaker
Production Company: Dominic Wilcox
Director(s): Devon Ferguson
Producer(s): Henry Davies & Bradley Woodus
Agency: Engine
Client: Icebreaker
Director of Photography: Richard Mott
Creative Director: Steve Hawthorne
Copywriter: Doug Redfern & Joe Roberts
Instagram Tag: @devofergy
Short Synopsis: Ice Breaker. It’s a light, hoppy pale ale. It tastes great. But that’s about it. Despite its name, it won’t suddenly give you the ability to break the ice in any social situation. It won’t turn you into some kind of casanova or conversational whizz-kid. So, when you find yourself staring at the label thinking “should I?” Please remember. It's just a name.
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