COMMERCIAL WORK
(NEW GENERATION AWARD)
Inner Circle - IceBreaker
Dominic Wilcox
Official Selection
|
Title of Piece:
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Inner Circle |
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Brand:
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IceBreaker |
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Production Company:
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Dominic Wilcox |
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Director(s):
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Devon Ferguson |
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Producer(s):
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Henry Davies & Bradley Woodus |
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Agency:
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Engine |
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Client:
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Icebreaker |
| Director of Photography: |
Richard Mott |
| Creative Director: |
Steve Hawthorne |
| Copywriter: |
Doug Redfern & Joe Roberts |
| Instagram Tag: |
@devofergy |
| Short Synopsis: |
Ice Breaker. It’s a light, hoppy pale ale. It tastes great. But that’s about it. Despite its name, it won’t suddenly give you the ability to break the ice in any social situation. It won’t turn you into some kind of casanova or conversational whizz-kid. So, when you find yourself staring at the label thinking “should I?” Please remember. It's just a name. |
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VIMEO
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