Wh1000XM5 - Tempomedia - Sony JPG
Wh1000XM5 - Tempomedia - Sony MP4 1m:15s

Wh1000XM5 - Sony

Wh1000XM5 - Sony - Tempomedia


Title of Piece: Wh1000XM5
Brand: Sony
Production Company: Tempomedia
Director(s): David Wilson
Producer(s): Lauren Loftus
Agency: Anomaly Berlin
Client: Sony
Short Synopsis: Sony wanted a campaign that felt vibrant and alive from the get go, using VFX to create the sensation of visualising artwork before putting brush to canvas. This campaign was all about taking a moment out of your hectic day to get in the zone and focus on creating an artwork.

We RnD’d liquid simulations to give the feeling of paint splashing from the protagonists hands as she waved them through the air. But, it quickly became apparent that this was too literal; so the creative approach pivoted to a more conceptual look, giving a more imaginative approach. The paint strokes became more abstract and graphical. We tested different types of paint strokes using various tools, from other brushes to palette knives and finger painting. These real-world paintings then informed our CG paint strokes, even using elements to add texture and the way the paintbrushes onto a canvas. This allowed us to exaggerate the saturation of colours and make the VFX stand out.
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